Article Marketing Superb Method へのコメント

John C. Dunbar より Getting Started in Consulting へのコメント

John C. Dunbar — Thu, 24 Mar 2011 03:05:43 +0000

61 of 67 people found the following review helpful:

I'd go for a 5 Plus if it were available, September 19, 2000

John C. Dunbar (Sugar Land, TX United States) -

This review is from: Getting Started in Consulting (Paperback)

First, this is not really a beginner book. Oh, it's great for people just starting out in consulting. But it is doubtful they will fully appreciate the advice in this book.

If you have read Million Dollar Consulting by the same author then you will be prepared for his recommendation on billing on value... not on hours.

In this book, Dr. Weiss presents his grand unified recommendations on the proper way to organize and start your consulting practice. This book is easy to read. And, there's lots of examples of real situations.

Dr. Weiss has a web site and lists other materials for sale. I reviewed one of his videos on line and he is very humorous in person.

He claims to make more than $1 million per year consulting (and speaking). He went from 0 to over $1 million in 6 years. He's an organizational consultant.

I rate this book a MUST READ if you are a consultant. I've also ordered his other materials. A fair amount of this other material was included in this new book.

John Dunbar

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"mgavaghen" より Getting Started in Consulting へのコメント

"mgavaghen" — Thu, 24 Mar 2011 02:57:58 +0000

42 of 44 people found the following review helpful:

The best startup guide there is, October 1, 2003

"mgavaghen" (Ellicott City, MD United States) -

This review is from: Getting Started in Consulting (Paperback)

I have been preparing to walk away from a six-figure job and launch a consulting practice for almost a year, and during that time I read every book I could find on that profession. Not that I believe that reading a book is all one needs to do to qualify; rather, it would be foolish not to perform as much research as possible before taking the plunge.

Alan Weiss' books offer the most practical, best-written and truly valuable advice I've found. And this one is the most wide ranging for kicking off a new full-time practice.

And I suspect that like most works that run counter to conventional wisdom, the majority of readers will not perform the necessary "background" marketing activities, will not make their proposals the logical culmination of a collaborative sales process, and will not base their fees on demonstrated value rather than billable time. All the better for those of us who do.

I followed Alan Weiss' guidelines and donated a nine-hour training program to a major non-profit group -- which will not only help some people who desperately need it, but also put me in front of a formidable board of directors for some potentially significant engagements.

Win-win, anybody?

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Rick Sline より Getting Started in Consulting へのコメント

Rick Sline — Thu, 24 Mar 2011 02:15:40 +0000

130 of 134 people found the following review helpful:

For experienced Consultants, too, December 21, 2003

Rick Sline (Houston, TX USA) -

Amazon Verified Purchase(What's this?)

This review is from: Getting Started in Consulting (Paperback)

If you've already read Getting Started in Consulting, chances are you've re-read it several times and checked out some of Alan Weiss' other books. If you haven't read any of Weiss' books - and are a Consultant or are thinking about becoming a Consultant - this is a good place to start. Although this book covers some common ground with Weiss' popular "Million Dollar Consulting", there's enough unique information in each to warrant reading both.

The book starts out auspiciously in "Chapter 1 Establishing Goals and Expectations: You Will Be What You Decide to Be, Nothing Less, Nothing More". To support this thesis, Weiss points out that despite experts' warnings about much hard work and travel a consultant must endure for a maximum of a $300K income, he runs a 7-figure practice from his house with no staff or office. "The problem is that if you educate yourself incorrectly at the onset, you're vulnerable to successfully meeting the exact wrong set of expectations." - Written like a true consultant.

The first order of business is to manage your financial situation - be prepared for a slow first year.

He presents the Ten Traits - "ideal consultant behaviors and attributes as they apply to a solo practitioner, based on my observations of success and failure over 27 years.... If you have a reasonable chance of performing well in these 10 areas, you've got an excellent shot at making it as a consultant. Eight out of 10 might do it. Less than that and you may be setting yourself up..."

Other important areas covered in the book are:
Why collaboration is often a bad idea.
Your office space, office equipment, and software
Legal, Financial and Administrative
The essential components of marketing and selling

In finding the right buyer, don't get stuck with the gatekeeper. A number of very useful techniques are presented to identify and get past the gatekeeper, among them the simple test "If you and I reach agreement today, can we shake hands and begin tomorrow?"

Closing the Sale actually begins much earlier than you would think. By the time the proposal is presented, the sale should have already been made. The relationship building process provides the foundation for the "conceptual agreement on outcomes"; the proposal is just a formality to acknowledge that agreement.

Weiss explains why your proposal should be simple with no "legalese" and short (2-3 pages).

The key to a high-dollar practice is using a win-win pricing model where the client participates in establishing the value to the organization of what the consultant will provide.

Although the section "Forty Ways to Increase Your Fees" is very enticing, it's generally 40 tips to support the results-based approach, although a number of the suggestions could be used to increase the contract amount by expanding the scope/results..

In the latter part of the book keys top maintaining a successful practice are presented along with ways to achieve passive income which can in some cases lead to more active income business.

If you've read through this review to this point - why aren't you reading the book?

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Michael Delaware より Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business Reviews へのコメント

Michael Delaware — Tue, 22 Mar 2011 20:43:21 +0000

28 of 28 people found the following review helpful:

A Top Reference for Any Business Owner, July 8, 2000

Michael Delaware -

This review is from: Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (Paperback)

This book is a great reference for any business owner seeking to really make the most out of their marketing budget. I used the data in this book and actually made miracles happen with it. The average industry expectations on marketing dollars is 5X the return invested. By applying the principles, strategies and bright ideas I learned in this book I managed to make a 12X return for every dollar invested, and that means a whole lot when you are a small business with not an unlimited budget! This book is very basic and useful, and the data Levinson provides is incredible. I learned so much about the actual nuts and bolts of the marketing industry with this text. It's brilliant, creative and imaginative. Expect to keep a pen and paper handy when you start to have all those bright ideas go off like church bells as you read. If you take this information and apply it to your business or activity, you can save yourself a great deal of experimentation and start out with the rocketing results first off.

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Harinath Thummalapalli より Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business Reviews へのコメント

Harinath Thummalapalli — Tue, 22 Mar 2011 20:30:37 +0000

57 of 59 people found the following review helpful:

A must for Small Business owners and marketers., October 5, 2003

Harinath Thummalapalli (Austin, TX United States) -

This review is from: Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (Paperback)

With thousands of books written on marketing and its implementation for all business sizes, this book has created a unique brand name for itself with a series of books all aimed at a particular type of marketing - Guerrilla Marketing. As its name implies, these books are aimed at achieving significant results through non-traditional marketing avenues that have now become fairly established and are probably not Guerrilla tactics anymore (in the strictest sense of the word).

This book though originally written in the 1980s has been updated in late 1990s and the update has been driven by the feedback received over 15 years. If you are a small business owner or someone responsible for the marketing division of a small business, you may not have that much money available to run your marketing campaigns professionally and using more traditional channels. Therein lies the appeal to this book that assumes that your only resources are time, energy, and imagination.

The book is split into 5 sections - the first section is an introduction to the whole Guerrilla Marketing process all the way from its definition to the thirteen most important marketing secrets and how to develop a Guerrilla Marketing plan.

The second section focuses on mini-media marketing which is nothing but the various marketing approaches you can use - canvassing, personal letters, telemarketing (don't be discouraged as the author explains how to do this right and not annoy people), brochures, etc.

The third section is about maxi-media marketing which means all the marketing techniques that cost money. But the author has a compelling argument that it is worthwhile if you can benefit from it financially. Newspapers, magazine advertising, radio, television, etc. are addressed one after the other with detailed explanations of what to do and what not to do.

The fourth section is nonmedia marketing - free seminars, trade shows, etc. and follows a similar approach of what to do and what to avoid. The author also recommends combining these three types of marketing in a fashion that works for your particular situation.

The final section is on actually launching your Guerrilla Marketing attack and how to win!

Even large organizations have listened to the author and have started experimenting and successfully implementing Guerrilla Marketing strategies.

A marvelous book that convinced me to get a few of the other books in the series with interesting titles like 'Guerrilla P.R. WIRED' that addresses online Guerrilla marketing along with the offline approach. I have several types of marketing books and this set comprises the biggest chunk. I have been experimenting and understanding the various techniques over several months now. Being a small business owner, I like this approach better than most of the others. Bottom line - if you are responsible for marketing your small business goods or services, I recommend at least looking through this book. Good luck!

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Robert Morris より Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business Reviews へのコメント

Robert Morris — Tue, 22 Mar 2011 20:24:58 +0000

140 of 147 people found the following review helpful:

Most of What You Need Is Between Your Ears, February 21, 2003

Robert Morris (Dallas, Texas) -

Amazon Verified Purchase(What's this?)

This review is from: Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (Paperback)

I read this book when it was first published in 1984 and recently read the Third Edition, curious to know how relevant Levinson's ideas have remained during the almost 20 years years since then. He has revised and updated the book to accommodate the emergence of the Internet, e-business, and globalization initiatives. To his credit, his Guerrilla principles remain valid and, if anything, are even more relevant and more valuable now than ever before. It is important to keep in mind that, as he explains in Guerrilla Creativity, creative marketing is not something that you do. "Instead, it's something that your prospects get." Guerrilla principles guide and inform initiatives by which to produce desired results, whatever those may be. Perhaps to create or increase demand for what one offers. (I use the word "offers" rather than "sells" because the same principles can also be invaluable, for example, to those seeking charitable contributions to a non-profit organization.) Perhaps to inform a prospect or reassure a client; in terms of a competitor, perhaps to create confusion, discomfort, and even despair.

Although the book's subtitle suggests that the "secrets" provided will help to make big profits from a small business, Levinson's principles can (as I have indicated) help to achieve a variety of other desired results which may include but are not limited to profits; moreover, his principles can be as helpful to a multinational corporation as they can to a local family-owned business.

The material is carefully organized within five sections: The Guerrilla Approach to Marketing -- Updated, Mini-Media Marketing, Maxi-Media Marketing, Nonmedia Marketing, and finally, Launching Your Guerrilla Marketing Attack. Levinson also provides an especially useful concluding section, "Information Arsenal for Guerrillas" (pages 363-372) which directs the reader to hundreds of resources such as a bibliography as well as information about relevant newsletters, periodicals, audiotapes, and videotapes.

I especially appreciate the fact Levinson includes marginal notes throughout his narrative. They make it so much easier to review key points which may not have been highlighted or underlined. Also, his Index is much more extensive than what authors of business books usually provide. This is in all respects a user-friendly volume whose material, if understood and then applied both effectively and (yes) appropriately, can be of substantial value to any decision-maker who seeks to create or increase demand for whatever her or his organization offers.

What sets Levinson's various "Guerrilla" books apart from most others is his consistent point of view. It has no doubt been influenced by Sun Tzu and especially by several of Sun Tzu's strategies such as when far away, seem near...or vice versa; when small, seem large...or vice versa; when exhausted, seem vigorous...or vice versa, etc. It was Sun Tzu who explained the importance of thorough preparation by asserting that every battle is won or lost before it is fought. Although we usually think of such strategies as being used only by "Davids," the same strategies (albeit with modifications) can also be used very effectively by "Goliaths."

In the first chapter, Levinson identifies 12 differences between Guerrilla marketing and traditional marketing. They are essentially differences of judgment, values, and priorities rather than of resources. I agree with Jason Jennings who suggests that it's not the large that eat the small...it's the fast that eat the slow. Size and speed are not mutually exclusive. Many successful organizations have both. However, Levinson is quite correct when stressing the importance (and benefits) of having an underdog mentality. Differing somewhat with Andrew Grove, I presume to suggest that not all survivors are paranoid...but most are. The Guerrilla mentality takes no one and nothing for granted. Ever.

For me, one of Levinson's most interesting ideas involves the Guerrilla's relationship with competition. He goes one step further than the Biblical David who wisely avoided physical contact with Goliath: "Guerrilla marketing asks you to forget about competition temporarily and to scout opportunities to cooperate with other businesses and support each other in a mutual quest for profits." That is to say, rather than facing Goliath in combat, Levinson's David would to go into partnership with those vendors who provide a variety of products and services to the Philistines. Goliath would be hired to handle accounts receivable. Eventually David would buy out his partners, then retain them on an outsource basis to continue servicing the Philistine account while he seeks new business opportunities elsewhere within and beyond the Middle East. Perhaps sell franchises in military provisions while remaining owner/CEO of a parent company which provides various services to its franchisees through subsidiaries such as Rent-a-Camel, Caravan Leasing, Goliath... Read more

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匿名より ProspectsPLUS! 6.0 Personal Real Estate Marketing Software Reviews へのコメント

匿名 — Tue, 22 Mar 2011 07:15:50 +0000

great product at a great price, December 21, 2010

esmart -

Amazon Verified Purchase(What's this?)

This review is from: ProspectsPLUS! 6.0 Personal Real Estate Marketing Software (DVD-ROM)

I am totally satisfied. This was a great price for this product. It was $100 cheaper than from other sources and has all the funtionality that I need for my business.

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J. M. Studebaker "Jim" より ProspectsPLUS! 6.0 Personal Real Estate Marketing Software Reviews へのコメント

J. M. Studebaker "Jim" — Tue, 22 Mar 2011 06:27:12 +0000

1 of 1 people found the following review helpful:

Great investment, August 20, 2009

J. M. Studebaker "Jim" (SARASOTA, FL United States) -

This review is from: ProspectsPLUS! 6.0 Personal Real Estate Marketing Software (DVD-ROM)

This product is all about effectively marketing to both new and existing customers. I love how it takes my photo and company logo and puts it on all of the pieces in the software. Everything is at my fingertips- I dont have to think about it. Even for the beginning real estate agent, ProspectsPLUS! guides you on how to start your marketing and who you should market to.

For experienced agents, the software provides great resources for powerful niche marketing without taking a lot of my time. THAT'S important for any busy agent. You won't be disappointed with this product.

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Julia L. Escobar "Julie" より ProspectsPLUS! 6.0 Personal Real Estate Marketing Software Reviews へのコメント

Julia L. Escobar "Julie" — Tue, 22 Mar 2011 05:47:59 +0000

2 of 2 people found the following review helpful:

Easy, affordable and effective!, August 20, 2009

Julia L. Escobar "Julie" (Florida) -

This review is from: ProspectsPLUS! 6.0 Personal Real Estate Marketing Software (DVD-ROM)

How many times have you thought, "I know I have to send SOMETHING, stay in touch with my book of business SOMEHOW, but never have the words to say or the marketing pieces to send?" ProspectsPLUS! makes it easy with over 600 marketing pieces -- for less than what you'd spend to create ONE customized brochure - you can have more than 75 of them, and more than 350 postcards, flyers, presentation tools -- you name it! It's the best way to take your niche and relationship marketing to the next level. Best yet - if you need help - they're there for you -- just call them! They'll help walk you through install, how to get started, what pieces will work best for you -- all of it.

It's simple - it's powerful and it's effective.

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匿名より Segmentation & Positioning for Strategic Marketing Decisions へのコメント

匿名 — Sat, 19 Mar 2011 03:10:59 +0000

In My Segmentaiton Library, February 13, 2010

Tom Anderson (Stamford, CT United States) -

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This review is from: Segmentation & Positioning for Strategic Marketing Decisions (Hardcover)

One of about 5 books I recommend to other market researcher who are interested in the topic of consumer segmentation.

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Article Marketing Superb Method へのコメント

John C. Dunbar より Getting Started in Consulting へのコメント

"mgavaghen" より Getting Started in Consulting へのコメント

Rick Sline より Getting Started in Consulting へのコメント

Michael Delaware より Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business Reviews へのコメント

Harinath Thummalapalli より Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business Reviews へのコメント

Robert Morris より Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business Reviews へのコメント

匿名 より ProspectsPLUS! 6.0 Personal Real Estate Marketing Software Reviews へのコメント

J. M. Studebaker "Jim" より ProspectsPLUS! 6.0 Personal Real Estate Marketing Software Reviews へのコメント

Julia L. Escobar "Julie" より ProspectsPLUS! 6.0 Personal Real Estate Marketing Software Reviews へのコメント

匿名 より Segmentation & Positioning for Strategic Marketing Decisions へのコメント

匿名より ProspectsPLUS! 6.0 Personal Real Estate Marketing Software Reviews へのコメント

匿名より Segmentation & Positioning for Strategic Marketing Decisions へのコメント