U.S. Muslims a new consumer niche
New Brunswick, N.J. — In the ballroom of an upscale hotel a short train ride from New York, advertisers, food industry executives and market researchers mingled — the men in dark suits, the women in headscarves and Western dress. Chocolates made according to Islamic dietary laws were placed at each table. Read more on Detroit News
Muslims: a new consumer niche
NEW BRUNSWICK — In the ballroom of an upscale hotel a short train ride from New York, advertisers, food industry executives and market researchers mingled — the men in dark suits, the women in headscarves and Western dress. Chocolates made according to Islamic dietary laws were placed at each table. Read more on MyCentralJersey.com
Old Mill lots in Southwest Roanoke Co. sell below value – www.roanoke.com
Valley Bank bought 35 lots at the foreclosure auction; a family purchased another. Sydney Uherick’s first-ever foreclosure auction turned out well for her family. Read more on Roanoke Times
Miami woman charged with trafficking cocaine
A woman who flew from Miami via San Francisco has been arrested in Sydney on trafficking cocaine and could face life in prison. The woman’s arrest by Australian Federal Police came after a 23-year-old woman with 2.5 kilograms of cocaine in her possession, was arrested in Miami on Thursday. Read more on Calcutta News
One Week Until MoonPie Drop
MOBILE, Alabama – The MoonPie over Mobile is on its new perch tonight. We’re just a week away from seeing it come down. The MoonPie is resting on top of the RSA BankTrust building and is ready for its debut next Friday on New Year’s Eve. The lighted MoonPie will be the center of the New Year’s Eve celebration in Mobile. There will be a new year’s eve parade starting at 6:30 on Friday evening … Read more on WKRG News 5 Mobile
Writing web articles isn’t a piece of cake. For most people, it means spending considerable amount of time in front of your computer doing research, writing, and proofreading. That is why, it’s important for each writer to ensure that their articles will get noticed in the online arena otherwise, all their hard work will just go down the drain. Writing-and-Speaking:Article-Marketing Articles from EzineArticles.com
It is a very important tool for your organization, serving as a reference for all individuals working with the service or product.
Keep in mind that the content should be very dynamic. Updating the document when significant changes are made is key, incorporating important learning along the product or service development.
Here is a basic and effective template:
I. Overview
1. Situation
1.1 Trends/Key Changes in the macro environment: economic and social facts that affect your industry and audience.
1.2 Customer profile.
2. Strengths and Weaknesses of your company and top competitors.
3. External Threats and Opportunities for your company during the designated period of time.
II. Targets: revenue and volume for the time frame. Break it down by shorter periods, if your business involves seasonal variances, and by sales channel, online, offline, etc. That will allow you to track results closely. In addition to numeric targets, try to establish parameters to measure the effectiveness of your programs. Determine what to evaluate, and establish standards of performance. That will allow you to take periodic corrective action.
III. Key Objectives: list here the broad actions that will lead your company to reach your numeric targets. List a minimum of three but no more than six or seven key objectives for the period. Be aggressive but realistic.
As an example of a Key Objective, “Increase your online sales within the channel mix.”
IV. Strategies: now it is time to start planning how you will apply resources to implement and achieve those Objectives.
As an example of a Strategy related to the Key Objective above, “Increase unique visitors to your website.”
V. Tactics: list the programs that will turn your strategies action oriented. As an example for the Strategy above, “Optimize the use of keyword search on top search engines.”
IV. Attachments: Add to this section your communications schedule, funds allocation chart, and any other charts that will help your team visualize and compare results.
When you build your Marketing Plan, make sure you include your team members in the process, and pay close attention to what competitors are doing. Try to look at your brand, strategies and programs with the eyes of your audience.
Renata B.L.Lerch, founder and managing director of Lima Lerch Consulting, has worked with strategic marketing for over 16 years. Before starting Lima Lerch Consulting, she managed marketing and business development in large multinationals, covering the US, European and Latin American markets. She holds 2 MBAs.
Lima Lerch Consulting (www.limalerchconsulting.com) provides leading marketing consulting services to companies in the US and Latin America.
www.the540planphase2.com Michael Davie provides you with a complete online marketing plan template, and all the tools you need, including your own website, to start making money the same day you enroll. Michaels website explains how the 540 plan and Infinity 800 combination has helped make instant money online for thousands of people. http Video Rating: 0 / 5
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The Unbeatable, Updated, Comprehensive Guidebook For First-Time ConsultantsGetting Started In ConsultingMore people than ever are making the jump from corporate offices to home offices, taking control of their futures, being their own bosses, and starting their own consultancies. Consulting is a bigger business than ever and growing every day. For almost a decade, Alan Weiss’s Getting Started in Consulting has been an indispensable resource for anyone who wants to strike out on his own and start
Ever since business has started its manifest on the Internet, Digital Marketing came out with an activity that is must to perform on Internet by users who are heavily dependent on Internet for their business promotion. Digital Marketing in broader terms is the practice of promoting products and services using digital distribution Medium to reach to maximum consumers in a timely, relevant, personal and cost-effective manner.
Once Needs to know the high end digital tools that are used to Promote Products & Services over the Digital Channels.
1) Social Networks (Facebook, Twitter, Myspace, Delicious)
When you social network, you can prescreen potential customers. You learn what your prospects like and what they don’t. That personal relationship you gain when you connect with your potential customer is more valuable than what you would get had you advertised. The Most Important Features that attracts the most in Social Networks are a Profile , A Profile Image, Instant Chatting with friends and people in the Network, scalability to add and interact with like-minded people, Groups discussion etc.
Social Networks like facebook, twitter, Myspace, Delicious, technorati etc has become the most important social Networks that once should explore with great Interest. The Most Important part of Social Network Marketing is that they allow a lot more space and functionality to market a person, product or services to greater depth.
2) Article Marketing
Article Marketing has become one of the most essential tools of online Marketing.
Article marketing is a type of advertising in which businesses write short articles related to their respective industry. With the rise of internet marketing, article marketing has subsequently moved up on the ladder and made a move to the online world as well. As in traditional forms of media, online article marketing has served the dual role of providing publishers with what amounts to free content, and advertisers with similarly free advertising. Article marketing has become increasingly popular as a marketing method under the Web 2.0 generation of business on the Internet. There are various Article Marketing websites where Authors post their Articles and promote in the suitable category. These are articles are very easily noticeable by the Search Engines like Google and Yahoo and this way pulls the readers to the actual website or business. One can achieve a lot of Return investment in Article Marketing.
3) Blog
Blogging evolved to be as the most important tool of digital Marketing over the Internet which gives a target Audience. A blog or weblog is an online diary of events arranged in reverse chronological order. The author of a blog is known as a blogger and writing or maintaining a blog is referred to as blogging. An individual entry or article is called a post and is available in the form of a blog page for the public to read. A blog may have a commentary box for readers to leave comments or opinions. These comments act as stimulus for further conversations.
4) RSS
RSS is a new Face of Online Marketing/ Digital Marketing. RSS emerged as a creative idea to share the Internet Information with its freshness as Information on Internet became huge to search and distribute. RSS (“Really Simple Syndication” or “Rich Site Summery”), is widely used to deliver content to your website users without any restriction. Using RSS for result oriented marketing can help you integrate your website with your other marketing initiatives, develop winning strategies to drive targeted users to your site and in the process increase overall traffic and sales.
5) Online Brand Monitoring
The internet provides an opportunity for your customers and potential customers to talk freely about your business, your services, your brands and your products through the proliferation of blogs, forums, chat rooms, community , groups , discussion, and news sites. These tools are specifically used to Monitor a brand and its maintain its reputation on the internet. Online Brand Monitoring has really become a key ingredient in Online Marketing Strategies.
6) SEO
Search Engine Optimization (SEO) is the process of increasing the traffic of visitors to the website from search engines via organic means using different algorithms via natural or un-paid ways. Most Popular SEO platforms are Google and Yahoo Search Engines. People perform various strategies to appear on the front pages of theses search engines which are widely used by customers all over the world. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
7) PPC (aka search engine advertising)
Pay per click (PPC) is an Internet advertising model used on websites for Advertisement, in which advertisers pay their host only when their ad is clicked. With search engines like Google and Yahoo, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. Pay Per Click has become the most popular Advertisement Model for website owners to get target traffic or clicks to their website and pay accordingly per click. A wide range of PPC strategies are used on the Internet to get maximum result through PPC Campaign.
Multimedia (videocast, podcast, etc.) Marketing
What Internet marketing tools can you utilize to convert more sales leads into actual customers? The Answer is Multimedia Marketing tools. Multimedia Marketing contains not only text and images but also includes video and Audio on high priority. By adding audio and video ingredients to your marketing campaign, you will see your sales conversion rates go high like never with any other Marketing tools. Audio elements include voice-overs, sound effects, and music. Video elements are another tool you can employ in your marketing campaign. You can demonstrate how to use your product through a video. You could even video testimonials from happy customers. A video will allow potential customers to attach a “face” to the product or services you are selling.
9) E-mail
With the high use of internet worldwide, e-mail marketing has become the easiest way to promote your business worldwide. It is considered as the most quickest and reliable way of promoting a business Worldwide. Email Marketing is the most cheapest and efficient way to promote products & Services.
10) Wiki
Wikipedia has become the source for knowledge on anything from scientific facts to iconic pop culture art. It started as an Encyclopedia but later proved to be an ocean for getting information of various and diverse topics that exists in the Universe. Wiki Marketing started in a way that people posted information about then or their business and made editable pages. There are ways to promote your business on Wikipedia. In Wiki Marketing You can’t be as straightforward as you are in your landing page or banner ad, but there is a way to tap into the marketing potential of this unparalleled source of information.
11) Website
A website is the best place to put the Information about a business and could be easily available all the time when a user can access internet. Website has become the virtual office of a business over the internet and has become must to have if you want to survive in the hard-shell completive business world. People are spending huge Investment for the design, development, updating and promotion of a website. A highly Interactive, Informative and user centric Website is in heavy demand.
12) Banner Ads
When Internet Marketing Started and was in infancy, Banner marketing evolved like a major player on the internet. Banner Advertisement proved to be really popular task in Digital Marketing as they allowed campaigns to be planned, evaluated, and changed within a matter of days instead of weeks. Business on the Internet developed with these ads and publishing them with various strategy involvements like PAY-PER-CLICK, Click through rates, Statistical Analysis etc. Banner Ads also proved to be the Most Important Factor in building huge and rapid traffic.
13) Instant Messaging through Mobile Phones
Instant Messengers are very popular on computers, now with the advancement of cellular technology it has become possible to connect to MSN, Yahoo!, ICQ and other instant messenger services through mobile phones. Instant Messaging allows a target user to see the benefits or products & Services Instantly creating an Impact on the user. Instant Messaging has really proved to be a winner in Marketing World and is getting high exposure worldwide.
14) SMS/ MMS
Short Message Service became available in 1996 for the first time for commercial use. Since then it has become a very useful tool to Promote Products & Services worldwide. The use of SMS will continue to grow as companies turn the service into a critical business function. One of the most important features of SMS/Text messaging is the ability to immediately reach a customer anywhere and its low cost offer the ability to reach customers (external and internal) with a personally targeted message delivered into their pocket in real time.
InteliSystems is a business advisory and marketing consulting firm committed to helping its clients achieve continuous competitive advantage in the market place. Our primary focus is helping our clients develop winning marketing strategies, build stronger brands, improve products enhance customer loyalty, upgrade advertising, and accelerate new product development. To this end, we bring together strategies, competencies, processes and technologies to form a unique blend of maximum performance capabilities tailored to fit each client’s situation.
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Multimedia (videocast, podcast, etc.) Marketing