Posted by admin on 2008年8月31日 under Advertisement | 
Kids with special needs have friend in Casey
Kids with special needs have friend in Casey
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Today’s media stories from the papers
If you are viewing this on the web and would prefer to get it as an email every morning, please click here Top stories on MediaGuardian.co.uk Christmas television viewing at 10-year high BBC1′s EastEnders most watched programme on Christmas Day as total TV audience reaches 15.8 million MediaGuardian review of 2010 The fast-changing nature of the industry has been evident in 2010 with contrasting …
Read more on Guardian Unlimited
Energy prices lower, still around two-year highs
NEW YORK — Energy prices fell Wednesday, while the East Coast continued to dig itself out of Monday’s blizzard and a cold snap swept across other parts of the country.
Read more on The Trucker
Posted by admin on 2008年8月28日 under Advertisement |
Eye-catching potential police patrol cars spark much interest
Wednesday, December 29th, 2010 11:15:00 KUALA LUMPUR: At first glance, the dazzling black and white police car bearing the resplendent PDRM emblem appears to be something out of the set of a Transformers movie. Related to frontpage: 2
Read more on The Malay Mail
Jackson TV autopsy ‘insensitive’
Executors of Michael Jackson’s estate ask the Discovery Channel to cancel plans for an “insensitive” show re-enacting his autopsy.
Read more on BBC News
Posted by admin on under Promotion Marketing |
Promotional marketing has the same meaning for many people as just the term “marketing,” especially those who are not in the marketing industry. As if what marketers do is nothing more than contests, coupons, and giving out free samples. While that is a part of marketing, promotional marketing is only one small fraction of the big umbrella that makes up Marketing (with a capital M).
Promotional marketing is the idea of promoting your product or service by attracting attention to potential customers. You see this quite a bit in places like grocery stores. The next time you’re walking through your grocery store, count how many promotional marketing items you see: coupons to try a new brand of breakfast cereal, or the free samples of a new food item.
Car dealers and timeshare companies are also big fans of promotional marketing. How many “game cards” have you received from a local car dealer where you would win a prize if it showed up under the silver scratch-off discs.
But there’s more to promotional marketing than just coupons and free items. Contests are another popular method of marketing promotions. Whether it’s a bank giving you 30 seconds in a giant box filled with money and a large fan, letting you grab as many of the fluttering bills as you can, or it’s a golf tournament that will give you a free car if you hit a hole in one on the 14th hole, contests are another great way to bring in potential new customers.
The most famous promotional marketing contest is the Publisher’s Clearinghouse Sweepstakes, where you could win million or more, as well as subscribe to different magazines. We went nuts for these when we were kids, begging our parents to please please enter, because we could win a million dollars!
The reason people respond to these promotional marketing campaigns is they’re attracted to the large cash and prize giveaways. Sure, logically we know that the odds of winning are higher than the odds of being struck by lightning, but emotionally, we hope we’ll beat the odds just that one time.
Of course, promotional marketing experts are worried about the one person who does beat the odds, so promotional risk coverage is available for those promotional marketing campaigns that offer large prizes and cash to winners.
If you want to create an effective promotional marketing campaign, there are a few things you need to keep in mind.
* Why are you holding the promotional marketing campaign in the first place? Is it to sell more product, collect names for your customer mailing list, or just to increase brand awareness?
* How will you measure success? Through increased sales, a bigger customer list, or based on the number of promotional marketing items you gave away? We don’t recommend measuring this last item, because measuring the amount of money you spent does not always translate well to the amount of money you’ll make from it. Just ask any auto racing promoter who spent 0,000 and didn’t get a single sale as a result.
* Who is the marketing campaign geared toward? Is the promotional marketing item going to appeal to your target audience? If you are trying to reach younger men between 18 – 34, a contest that has tickets to a football game will draw them in, while two free passes to a day spa will not.
* Are you trying to reach existing customers or looking for new ones? The kinds of promotional marketing items you give away will attract one group or another.
* Are you compliant with the state and federal laws? Do you have promotional risk coverage in case someone wins more than you thought they would? (Imagine how the car dealer must feel when someone hits that hole-in-one and wins a car he wasn’t expecting to give away.) There are a lot of laws surrounding promotional marketing campaigns, and you could run afoul of laws without knowing it. Consult with a promotional marketing professional to ensure you run a clean campaign that doesn’t get you into trouble down the road.
Car dealers and timeshare companies are also big fans of promotional marketing. How many “game cards” have you received from a local car dealer where you would win a prize if it showed up under the silver scratch-off discs.
But there’s more to promotional marketing than just coupons and free items. Contests are another popular method of marketing promotions. Whether it’s a bank giving you 30 seconds in a giant box filled with money and a large fan, letting you grab as many of the fluttering bills as you can, or it’s a golf tournament that will give you a free car if you hit a hole in one on the 14th hole, contests are another great way to bring in potential new customers.
The most famous promotional marketing contest is the Publisher’s Clearinghouse Sweepstakes, where you could win million or more, as well as subscribe to different magazines. We went nuts for these when we were kids, begging our parents to please please enter, because we could win a million dollars!
The reason people respond to these promotional marketing campaigns is they’re attracted to the large cash and prize giveaways. Sure, logically we know that the odds of winning are higher than the odds of being struck by lightning, but emotionally, we hope we’ll beat the odds just that one time.
Of course, promotional marketing experts are worried about the one person who does beat the odds, so promotional risk coverage is available for those promotional marketing campaigns that offer large prizes and cash to winners.
If you want to create an effective promotional marketing campaign, there are a few things you need to keep in mind.
* Why are you holding the promotional marketing campaign in the first place? Is it to sell more product, collect names for your customer mailing list, or just to increase brand awareness?
* How will you measure success? Through increased sales, a bigger customer list, or based on the number of promotional marketing items you gave away? We don’t recommend measuring this last item, because measuring the amount of money you spent does not always translate well to the amount of money you’ll make from it. Just ask any auto racing promoter who spent 0,000 and didn’t get a single sale as a result.
* Who is the marketing campaign geared toward? Is the promotional marketing item going to appeal to your target audience? If you are trying to reach younger men between 18 – 34, a contest that has tickets to a football game will draw them in, while two free passes to a day spa will not.
* Are you trying to reach existing customers or looking for new ones? The kinds of promotional marketing items you give away will attract one group or another.
* Are you compliant with the state and federal laws? Do you have promotional risk coverage in case someone wins more than you thought they would? (Imagine how the car dealer must feel when someone hits that hole-in-one and wins a car he wasn’t expecting to give away.) There are a lot of laws surrounding promotional marketing campaigns, and you could run afoul of laws without knowing it. Consult with a promotional marketing professional to ensure you run a clean campaign that doesn’t get you into trouble down the road.
Promotional Currency (PC) is a digital promotions firm that merges digital technology, artist licensing and promotional risk coverage to deliver turnkey, fixed-cost solutions that meet the unique needs and budgets of the brand marketing or b2b marketing client. Among product offered are: unique customer loyalty programs, promotional incentives, online promotions and mobile promotions.
Article from articlesbase.com
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Posted by admin on under Video Marketing |
- ISBN13: 9780470598887
- Condition: New
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Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals. Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians Foreword by veteran
List Price: $ 24.95
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Tags: Attract, Beyond, Brand, Customers, Media, Money, Online, Promote, Rules, Series, Social, Video, Viral
Posted by admin on 2008年8月25日 under Emarketing |
- ISBN13: 9780071628648
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Turn prospects into buyers with a powerful emarketing strategy! “Albee shows how smart business-to-business marketers learn about buyers, tell a story, and greatly influence the B2B lead-to-sale process. This is your guide for Web marketing success.”
David Meerman Scott, bestselling author of The New Rules of Marketing and PR and World Wide Rave “A compelling read for both B2B marketing and sales professionals alike, eMarketing Strategies for the Complex
List Price: $ 27.95
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Posted by admin on 2008年8月23日 under Marketing Consultants |
If your company lacks in-house skills and time in managing marketing campaigns, then it would be best to get the services of a Denver marketing firm that provides expert business marketing consulting. Hiring a consulting firm is a common recourse of most companies in order to simplify their work and optimize their business marketing strategies. However, when you decide to hire third party consultants, it does not mean that you should completely drop your participation in running marketing campaigns. So, here are some pointers on how to effectively work with marketing consultants.
The first thing that you have to do, if you are the company owner or CEO, is to draft a comprehensive and strategic brief for your marketing campaign. You need to specify your requirements to the Denver marketing firm by creating an outline of your objectives and expected output. You must also provide information to the business marketing consulting firm about your special target markets as well as the extent of advertising that you want to start. Clarify your boundaries and provide an outline of the available resources that you want to commit to the marketing campaign. Armed with these data, your marketing consultants can effectively devise a plan for your company.
When working with a Denver marketing firm, make it known that you are will to do hands on work for the project. Participating in the project can give valuable insights for you on marketing approaches, techniques, and strategies. It is very important for you to attend major meetings, conferences, and brainstorming so you can effectively keep up with project. It is also best to make yourself available in case the consultants of the business marketing consulting firm need your advice on certain major decisions. You can also provide general directions and policy guidelines to your consultants so they can work effectively with your company.
When hiring Denver marketing firm, make sure that you hire them based on track record and quality of service. Some business owners hire consultants on the basis of personal relationships. This is bad practice and may affect the effectiveness and objectivity of the business marketing consulting firm. One of the most competent consulting firms today is Business Oceans. This marketing firm has long years of experience and good track record in helping companies develop effective approaches to their marketing campaigns and strategies. Business Oceans specializes in Internet marketing tactics and are experts on traditional advertising methods. Its marketing experts can ensure the success of your marketing campaigns.
Hiring marketing consultants is beneficial for the long term viability and profitability of your business. They can fill the gap and provide effective direction to your marketing campaigns. But make sure that you can effectively work with your consultants in order to ensure the success of your project. You need to provide a comprehensive direction for your consultants and participate in major activities to make your campaign more effective. Bear in mind that your marketing consultants can effectively help your company if you will closely work with them.
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