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– Preview TNA Wrestling’s Genesis pay-per-view event with Before The Bell: Genesis at http://www.youtube.com/watch?v=LBGvxyUyAks The 15-minute episode features comments from TNA World Heavyweight Champion Jeff Hardy, “The Blueprint” Matt Morgan and Mr. Anderson. Read more on Wrestling News
Is Mayor Bloomberg’s Block The Only One To Be Plowed In NYC?
Probably not, but it certainly doesn’t look good, especially when by all account much of Brooklyn is still in chaos (below). The NYT City Room blog is having a field day with comparisons. Read more on Business Insider
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Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities. Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business’s search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful d
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A hotel marketing plan is your action plan to fill the rooms of your new hotel. A marketing plan focuses on the four Ps (Product, Promotion, Price and Place), but doesn’t neglect customer retention and key partnerships. All of these elements should be specific to your hotel’s intended customers and the geographic area.
1) Product – Your hotel’s services
For every hotel, the basic product offered is the same service – use of a bed for a night. Beyond this similarity, there are endless ways to differentiate your service. Services can include entertainment (i.e., in-room cable, on-premises nightclub), food (i.e., chocolates on a pillow to a five-star restaurant), communication (i.e., free local calls, wireless internet), and health (i.e., a pool, fitness center, spa). Consider whether unusual services will be a draw for your customers or if you are better off providing the tried and true. Whatever you choose, present the information clearly and in just enough detail so that readers understand the level and type of service provided.
2) Promotion – How to get the word out
Promotion is how you make your people aware of your hotel and its unique value proposition and convert them into guests. The promotional tools you use depends entirely on the customers you seek. Rather than thinking about how other hotels seek customers, think from the customer’s point of view. How do your desired customers seek hotels? Make sure yours can be found where they are looking, whether this is in travel books, magazines, websites, or elsewhere. Remember that the most powerful type of advertising is the kind that money cannot buy – press. Consider whether a public relations strategy can help make this happen.
3) Price – The right rates for your hotel
Your marketing plan must show where you want your pricing to fall within the market’s range. The choice of price ties directly to your hotel’s profitability, but also to the brand you are trying to build in the minds of customers. If you bill your hotel as extremely upscale, but price it in the middle of the pack, customers may not believe your assertions that you are the next Ritz-Carlton. Pricing is about finding the right price to both represent what your hotel is and to cover costs, leaving room for profit.
4) Place – Where customers and your services meet
Place is more than the choice of location for your hotel. “Place” in this context means distribution, and this is the choice of how customers will book hotel rooms and receive other services you provide. This can be through websites, travel agents, or a dedicated sales staff, each of which have their own cost and benefit tradeoffs. Distribution of services continues inside your hotel and involves both your staff and your means to communicate with your guests (i.e., phone systems, TV ordering, even doorknob signs).
5) Customer Retention
Most of the cost of providing service to a customer is in getting them to buy for the first time. To keep a customer returning should be significantly cheaper than getting a new one so explain your retention strategy. For example, loyalty programs provide incentives for repeat visits and customer relationship management (CRM) software can save data on the preferences and activity of individual guests to make returning more enjoyable for them.
6) Partnerships
Finally, consider how you will work with your hotel’s neighbors, local government, and other stakeholders to build business. There may be potential for you to either get guests from or send guests to many local businesses, improving the experience the overall experience for those customers. Consider mentioning a few key partnerships that will pay off because of their importance to both parties. Don’t stretch yourself too think by proposing to partner with every business on your street. Describe any successful legwork you have done to inquire about the possibility of making those partnerships a reality.
Are you looking for more tips on how to start a hotel or develop your hotel business plan? Call 800-506-5728 to learn how Growthink can help you build your hotel business.
www.younghotelier.com and http – We talk to Richard Rosebery about 3 key Hotel Marketing trends that all Hoteliers must definitely understand and prepare for.
Upstarts will go to bat in Pinstripe Bowl
Upstarts will go to bat in Pinstripe Bowl Read more on Major League Baseball
Kids with special needs have friend in Casey
Kids with special needs have friend in Casey Read more on Major League Baseball
Willowbrook Ale House mannequin disappears
Carrie Oaky has disappeared. Whether it was a prank gone too far or a very un-Christmas-like kidnapping, the outdoor mascot of Petaluma’s Willowbrook Ale House hasn’t been seen or heard from since December 17th and owner Sean Wall is beginning to worry. Read more on The Petaluma Argus-Courier
Do you want to be a guerilla marketer? Do you have the temperament to be a guerilla marketer? Are you ready for battle?
Jay Conrad Levinson popularized the term with his 1984 book, “Guerilla Marketing”. He describes it as unconventional marketing. Some industry experts even questioned the ethics of this new form of marketing. Considering that this book was published more than 20 years ago can we really consider Jay Conrad’s Guerilla Marketing new and unconventional today?
And more importantly should you consider using guerilla marketing tactics in your business today? Maybe – if you have the mind and heart for it.
Guerilla Warfare To really understand guerilla marketing we need to examine the concept that it is based on – guerrilla warfare. For this lesson in warfare there might be no better book than “Guerrilla Warfare” (1961) by Che Guevara. Yes, that Che – the South American revolutionary who fought alongside Castro in Cuba and later died in Bolivia.
In his book Che clarifies some fundamentals of guerilla warfare that might help with modern marketing. Perhaps this is where Jay Conrad Levinson found the inspiration for his book. Let’s see what lessons we can still apply.
Mobility and Flexibility Che points out that the most important equipment for a guerilla army is boots. The guerilla army needs to move quickly on a moment’s notice and be prepared for a long march over difficult terrain. A good supply of boots enables that mobility.
The guerilla marketer needs good boots. You need to be flexible to move and adapt to deal with threats and take immediate advantage of opportunity. A guerilla marketer takes mountain paths not the highway.
Unfair Competition The guerilla army is massively outgunned by the opposing forces. The size and resources of the opposing forces grant them an unfair advantage over the guerilla army. The guerilla army learns to bob and weave instead of fighting toe-to-toe.
The only way for the guerilla marketer to win is to find and use an unfair advantage over the competition. You will not win when you fight head-to-head with your bigger competition. Instead, pick on their weakness. If they are big then emphasize your more personal service. If the competition has annoying return policies promote your no-hassle returns. Even their strengths can be used against them. For example if the competition advertises lower prices you promote greater value. Attack your competition where they are weakest. Word of Mouth Marketing A guerilla army cultivates popular support from the locals. The locals provide food, shelter and information to the guerilla army.
A guerilla marketer cultivates popular support from the marketplace. Word of mouth is often the most powerful form of marketing. The guerilla marketer builds relationships with clients and prospects to survive the ups and downs of the market.
A guerilla army is lead by popular leaders that spawn legends of their deeds. The guerilla marketer tells stories to inspire the guerillas and offer hope to the locals. The locals spread the legends of the great leader and hope for victory.
Legends and Story Telling A guerilla marketer spawns stories and legends of the new exciting brand. The stories of going above and beyond normal expectations are spread by clients, prospects and the media. The guerilla marketer is not normal. She is controversial, unique and outspoken. She will infect staff and advocates with her passion and vision. Consider the guerilla marketing tactics and legends of Sir Richard Branson.
Strategy and Tactics The guerilla army has a clear objective and supporting strategy. All tactics correspond to the strategy. The opposing forces often follow an unclear or outdated strategy. Tactics are prone to be the fad of the month.
The guerilla marketer takes the time to plan a clear strategy. Tactics are evaluated on congruence with the strategy. When you have a clear and solid strategy tactical decisions are easier and quicker.
The guerilla army is prepared and committed for a long fight. On the other hand the opposing forces are looking for a quick fix.
The guerilla marketer focuses on her goal beyond the horizon. She knows that there might be some bumps along the way. She is committed to her vision and gathers those about her to help reach the goal. She plans for the long win not the temptations of immediate gratification.
The guerilla army strikes and runs away. They could not survive a major toe-to-toe battle. They accept the small wins, regroup and move to fight another day.
The guerilla marketer never invests all her assets on one fight. She knows to take her gains and minimize her looses. It’s not necessary to win every battle. The guerilla marketer understands that the real goal is to win the hearts and minds of the marketplace.
If you are ready to be an effective guerilla marketer, get yourself a good pair of boots.
Jackson executors want TV autopsy cancelled
Executors of Michael Jackson’s estate have asked a TV network to cancel a program re-enacting the singer’s autopsy, calling it “in shockingly bad taste”. Read more on Australian Broadcasting Corporation
Cap could affect super search
The New Jersey Department of Education’s plan to place an even lower superintendent salary cap than first suggested could affect Nutley’s search for its top administrator. Read more on The Record
The latest and much anticipated addition in the Internet services is Article Directory. Article Directories enables the authors to hand out their content so that the publishers can take hold of them for their web sites without creating much problem to both of them. This special privilege has eased out much fuss in distributing the written text document. Nevertheless, not all the article directories are up to the mark or standard.
Rather some of them are so poorly created that instead of giving out good services to the clients, these are aggravating the problem largely. The web masters have to think of some way out to solve this problem.
Again the India directory have told over and over again, that the colors, dimension, images should be consistent to make the website more effective. Selecting as little variety of color as possible for the color scheme should be done.
Through out the whole directory, the same scheme should prevail. It will make a viewer feel that he is going through some thing, and the content has harmony among them. Spontaneously, the viewing experience will be much more satisfying. Whoever has a article directory of their own, should always be vigilant so that their directory is always well organized, and going through it is always a pleasurable experience.
It should appeal to the sensitive viewers, and invite them for re visiting the directory. Many article directories can be seen to posses a variety of assorted aligning, diverse color combination, and disproportionately daring fonts. In some of the article directories, there is the provision of adding up of variety of stylish items to make the text look stunning. These may visually have a dazzling effect at first, but at the same time has negative aspects also. Straightforwardness and transparency are expected of an article directory or a website by a visitor. A cluttered, untidy, disorganized appearance will make the viewers leave the site at once. Even if they browse the directory for a while, at end they will get frustrated and eventually leave the site. Both the things are equally avoidable by the web site owner.Whatever is incorporated in the website, the main intension is to invite the visitors or customers. The styling properties like colors, images, and letterings should portray the similar ideology. These styling elements should complement the substance and massage of the website. Of course the graphics and images are beneficial to the website. But these images should not overpower the article directory. put your blog at -http://india-directory.org/
There are many articles where too much of graphics and images have resulted in a difficult navigation. None of the visitors will tolerate endless scrolling to go to the other part of the site, rather they expect that they can easily navigate the required information. Enabling the visitors, an easy contact with the content is the most important task of the website
Advertisements and affiliate programs cause income from the site. Therefore, it is profitable for the site to put up more ads etc. in the website. Again, here also the ads and affiliate programs must not interfere the reception of the content by the viewers.
The potential clients would obviously prefer helpful information rather than going through the ads and affiliate programs. That is why they are browsing the directory. The content of the website is the central item, not the so-called ‘funky’ and ‘stylish’ ads, colors, and font. The ads or something similar to them should not make unnecessary intrusion in the content of the website. – -Submit your site today
Article writers are submitting their articles to hundreds of article directories to offer publishers free content and to provide themselves with a marketing tool for their website. As an administrator for one of the fastest growing article directories on the web, I review hundreds of articles submitted each day. I have the joy of both reading and approving quality articles, and the unfortunate task of declining those that do not meet site standards. I have noticed many mistakes by writers that wind themselves up with an ‘article denied’. It can be unfortunate because the articles can have rich content, but minor problems will result in a rejection. Let’s take a look at some of the very basic ways you can guarantee that your article gets approved and submitted to the article directory.
1. Unique Article Content – One of the most important things is to make sure your article is unique to the article directory. Article directories are looking for unique content. Do not submit duplicate articles. That is a sure way to get your article declined, but an even better way to get your account deactivated. Run a search before submitting your article to see what kind of content is being offered.
2. Choose a Descriptive Title – Along with writing a unique article, choose a title that describes your content well and targets your article keywords. Some articles I receive will include only one or two words. It is not a good idea to be vague. Be as specific and detailed as possible. Select a title that will draw your reader in! Another important thing to note is that a title marked in all capital letters is usually frowned upon by article directories.
3. Format Your Article Properly – Many article directories prefer that you do not use hard breaks. In other words, as you write your article lets your text automatically wrap to the next line instead of pressing ‘Enter’ after every line. Also, pay attention to what the article directory requires as far as coding goes. The key is to make it easy on your reader to read the article. A formatted article also portrays professionalism and quality. Part of professionalism and quality is to use the spell check. A poorly spelled article will result in a rejection and a delay in getting your article published.
4. Length – It is vital before you even think of submitting your article to an article directory to make sure your article is the appropriate length. It is a safe assumption that the article needs to be at least 500 words. In the process of making sure your article is a good length, do not spam the article with nonsense.
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www.getcashfreeonline.com Visit the link above to learn about an exciting and profitable enterprise and gain access to unlimited web 2.0 marketing and training. Thousands of dollars worth of training and years upon years of experience by internet marketers sharing their knowledge in an effort to help anyone with the desire to learn. Article writing is just a drop in the bucket to the many free ways to promote your online business or opportunity. Writing and submitting quality articles with good content is a great way to generate traffic to your website. Ezinearticles.com is one of the leading article submission sites. Get your articles read, generate free traffic to your website, and create valuable backlinks to your website or blog by posting on the populat article sites. This tutorial teaches you the basics in submitting an article. There are numerous article submission sites and they all vary from site to site, but the basics are very similar in how to submit your article. This is an excellent free method to create valuable content and contribute it to the internet marketing community. Interested subscribers will read your content and visit your other opportunities to find out more. The topics and subjects to write on are limitless. Just find a subject area that you are passionate about and compose an article consisting of 400 to 800 words or three to seven paragraphs filled with good content and value about your topic. Do some keyword research and load your article … Video Rating: 5 / 5
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